Flipping the Funnel

Dublin Core

Title

Flipping the Funnel

Subject

Web 2.0 tools and marketing.

Description

In this 18 page ebook Seth discusses how he believes some of the new Web 2.0 tools have changed the way marketing works. This edition is optimized for corporations and traditional marketers, while two other versions are tailored for non-profits, and for politics.

Creator

Seth Godin

Source

http://sethgodin.typepad.com/seths_blog/files/flippingfunnelPRO.pdf

Publisher

Seth Godin

Date

January 29, 2006

Contributor

Seth Godin

Rights

NC-SA-ND

Format

PDF

Language

English

Identifier

http://sethgodin.typepad.com/seths_blog/2006/01/flipping_the_fu.html

Collection

Citation

Seth Godin, “Flipping the Funnel,” An Open Educational Resource Library, accessed October 20, 2018, http://ows.ettruck.com/items/show/123.

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